The professional learning journey has three crucial stages: Learn, Practice, and Certify. Does your certification training program encompass all three stages?
Download PDFDownload PDFOver the past few decades, we’ve witnessed a cosmic shift in what guarantees a successful career. The value of a four-year degree is steadily eroding and being replaced with an emphasis on growing (and proving) job-related skills to stay competitive.
The COVID-19 pandemic and the Great Resignation that followed have only accelerated this change. And for the associations and certifying bodies that help professionals build and boost their marketable skills, this accelerated shift presents an incredible opportunity for growth and impact.
Continuous learning is here to stay, and the organizations who understand and embrace the entire continuous learning journey for their candidates and members will be here to stay, too.
Here you’ll discover the three continuous learning journey stages and how they can help candidates find long-term success.
Continuous learning is the ongoing expansion of knowledge and skill sets. Developing and honing new professional skills is the best way for people to advance their careers. Working professionals regularly seek opportunities to expand their skills as new technology and trends emerge, which means associations are well-positioned to help their candidates (and their candidates’ employers) achieve the following:
Through the continuous learning journey, learners rotate through three stages as they prepare to achieve their next professional milestone. Each stage is crucial in a learner’s ability to absorb, retain, and apply the knowledge they’ve learned. It’s important for associations and credentialing organizations to guide candidates along each of the three stages of the continuous learning journey to set their candidates up for long-term success—in turn, enabling them to advance with their certifications in the professional world.
Learning is about acquiring knowledge, and in the case of professional certifications, going one step further and mastering that knowledge. According to the Ebbinghaus Forgetting Curve, we forget almost 80%
of what we’ve learned within the first month. This means that if learners don’t actively apply or review new knowledge, they’re at greater risk of forgetting it.
To the right is a visual representation of a learner’s journey through a certification training program, likely in preparation for some kind of learning event such as an exam. This graph assumes that a learner starts a course with little to no proficiency on the topic being taught. As they progress, it’s assumed that their proficiency increases, and levels out at (hopefully) a high level upon completion.
This is when the Forgetting Curve sets in.
As the learner moves beyond their learning event and back to their day-to-day activities riddled with distraction, much of this gained knowledge is lost, especially when that knowledge isn’t immediately put into practice.
There are several ways certification training programs can enhance their candidates’ ability to learn and remember crucial information. Spaced learning, microlearning, omnichannel delivery, and personalized learning pathways are all methods of enhancing recall and memory of key points required to master an area of study.
Learning new content alone is not enough. Candidates also need to leverage practice questions, self-assessments, and mock exams to put their new-found skills to the test. Ideally, these practice scenarios help build confidence—confidence in the material they need to know to achieve their career goals, and confidence that they’ll pass the final examination with flying colors.
Once learners migrate through the Learn and Practice stages, they will be ready to take (and pass!) the certification exam.
The certification and credentialing industry must be amped and ready to pick up speed as we adapt to the new skills-based economy. Now is the perfect time for associations and credentialing organizations to capitalize on a wide-open market.
Industry-leading learning companies have already made significant headway in a growing market. Such companies see the increasing evidence suggesting strong interest in skills-based, digital credentials, especially among diverse adult learners and lower-income backgrounds. And since four-year degrees have recently taken a back seat to job-specific skills training, learners enrolled in such programs will have a leg up on the competition.
In an increasingly competitive job market, professionals are constantly seeking ways to enhance their marketability and credibility. Gaining industry-specific certifications has become a crucial strategy to achieve this and yields several benefits.
When professionals are approached for the first time regarding a new career opportunity, their credentials and certifications provide an extra layer of trust and expertise. One unique strategy we have seen work well is called ‘stapling’, where professionals staple a certification to a degree or staple a certification to a job.
Verified credentials and certifications have become a form of currency, especially for professionals looking to stand out in a highly competitive workforce.
Even if their field doesn’t require special certifications, learners who take the time to earn one will remain one step ahead of the competition. If you were a hiring manager looking at two identical candidates, but only one earned a professional certification in their field, who would you choose?
Professionals can easily use their certifications as a bargaining chip to negotiate higher salaries and career advancement. On the flip side, employers can rest assured knowing their credentialed employees will bring in more revenue for the company—a win-win for everyone involved.
As the demand for licenses, certifications, and credentials increases, organizations must adapt to the continuous learning journey to bridge the
skills gap. Candidates crave these learning and practice opportunities, and they want them from the certifying body itself, not some third party they've never heard of.
BenchPrep is the only platform purpose-built to help credentialing organizations eliminate barriers to completion for their certifications, manage and support the candidate journey with actionable data, and grow their certification programs with high-powered mock-exams exams, question banks, and practice experiences. BenchPrep's award-winning learning and assessment experience improves candidate confidence and unlocks insights to drive program growth.
Whether you need a powerful practice product, comprehensive certification practice courses, or ongoing continuing education, BenchPrep can take your certification programs to the next level.
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